This project involved the creation of a custom CMS website for Segment, a brand specializing in handcrafted wooden products.
The main goal was to build a website that communicates the craftsmanship and quality of the products while providing a simple and efficient way to manage content and product orders.
Special focus was placed on:
- a clean and well-structured product layout
- clear information hierarchy
- a smooth and intuitive ordering experience
The website was built to allow the client to independently add products, update content, and manage orders without any technical knowledge.
Project goals
Design a product-focused website with a clear and well-balanced layout, simple CMS management, and an intuitive ordering flow that works seamlessly across all devices.
Result
The final website delivers a clear and professional user experience, improved usability, easy content management, and a streamlined ordering process built for long-term use.
Solution
A custom Webflow CMS was built to manage products, categories, and custom options, allowing fast content updates while keeping the system clean, flexible, and easy to use.
